Publisher InformationTravel advertisers are always looking for ways to engage with the UK travelling consumer online. To date, this has been mainly achieved through the use of search advertising, network buys and single-site buys. 20-20travelnetwork encapsulates the best of each of the above methods into one media buy, delivering travel brands the opportunity to reach an active consumer base interested in travelling. 20-20travelnetwork merges the technical expertise of one of the online ad industry pioneers, Adify, and the marketing know-how of the UK’s largest travel specialist advertising groups – Accord Group. This partnership means publisher websites are exposed to a database of over 1,000 quality travel companies and benefit from robust ad delivery systems to ensure you maximise your site's revenue potential. Benefits for publishers
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If you're in Travel - This is much more than just another aggregation network
The challenge for publishers and advertisers alike is to recognise, accept and work out how best they can reach into the ‘long tail’ and monetise this fragmentation.