20-20travelnetwork delivers results

20-20travelnetwork.com brings together selected travel-focused websites that are actively used by consumers to research their holiday and travel needs.

Advertisers

For advertisers 20-20travelnetwork aggregates premium advertising space to provide levels of coverage and penetration not otherwise available for single-site buy campaigns. This means that travel brands and products are placed in front of more users at the right time and alongside relevant content.

20-20travelnetwork has been created by Accord Group, whose specialist agencies handle the business of probably more travel clients than all the other adverting agencies in the UK combined.

20-20travelnetwork Director, Conrad Svard, explains
“Advertisers do not have to enter into negotiations with multiple sites; one central booking with a set CPM is all that is required to run across these highly-focused travel websites. The 20-20travelnetwork is fully transparent, so advertisers know where their ads are going to appear. We have researched each site within the network, ensuring they contain no inappropriate content and that they are entirely relevant to travel.

Our optimisation strategy is based around showing continual improvement through analysis of key performance indicators and fine tuning. We look at the full picture and user path, not just at the click.

The 20-20travelnetwork is based around robust and proven network building technology provided by Adify.com, which means advertisers can use a wide range of ad sizes and rich media creative, whilst the whole process is managed by us, from initial campaign planning, through creative development, optimisation and reporting.”

By integrating 20-20travelnetwork onto their sites, publishers will be able to generate revenue by selling branded travel and related products and services alongside their content. It can be used in conjunction with any existing advertising solutions such as Google AdSense, enabling publishers to always receive the highest revenues available.

Vincent Sitwell, the Media Director of Accord Group says
“We understand the importance to publishers of maintaining the editorial control of their individual sites. They are able to ensure this through their own dedicated publisher interface. They are able to approve or reject advertisers, or particular ads and monitor impression and response levels across all available campaigns."

Publisher and advertiser growth within the 20-20travelnetwork is driven through the 20-20travelnetwork sales team and also through the use of search engine marketing via Accord Group’s specialist search agency Netizen Digital and by utilising Adify.com’s extensive experience in working with successful vertical networks.