Audience fragmentation Is no longer a question for debate: it is fact
The challenge for publishers and advertisers alike is to recognise, accept and work out how best they can reach into the ‘long tail’ and monetise this fragmentation.
Audience fragmentation Is no longer a question for debate: it is fact
The challenge for publishers and advertisers alike is to recognise, accept and work out how best they can reach into the ‘long tail’ and monetise this fragmentation.