About Us20-20travelnetwork20-20travelnetwork’s intention is to be the UK’s Premier Online Display Travel advertising network. Our goal is to increase advertising revenue for our partner sites and help advertisers reach the right target audiences more cost effectively. The key to success is in delivering relevant ads to users within relevant environments. Travel consumers are spending more and more time online, across a wider range of sites then ever before – the 20-20travelnetwork brings this fragmented audience and travel companies closer together under one centralised order. Adify20-20travelnetwork’s technology partner is the Adify Corporation from California. All advertising traffic and billing runs on a unique advertising service platform that is developed and hosted by Adify. Adify were founded in 2005 by Internet advertising pioneers, who were also founders of the first advertising sales network called Flycast back in 1996, when Internet marketing was in a very early stage. |
- Audience fragmentation Is no longer a question for debate: it is fact
Audience fragmentation Is no longer a question for debate: it is fact
The challenge for publishers and advertisers alike is to recognise, accept and work out how best they can reach into the ‘long tail’ and monetise this fragmentation.